Point of interest data primarily is a type of data that grants intelligence in regards with the places that exist in the day-to-day life like hotels, restaurants, retail stores, parks, and monuments that happen to be a center of attraction for many travelers or tourists across the globe. There are two primary type of point of interest (POI) locations like permanent and temporary. While a temporary location is expected to be associated with a public event, and on the other hand, a permanent location is related to any monument or national park. Similarly, the point of interest (POI) data normally provides any type of information that are extremely helpful, in regards with any place that have something to offer like the products, experience of service that are happen to be unique. Majority of organizations, both the public and private have been reaping benefits from the POI data as it helps in analyzing and understanding in detail related to specific locations and also the people who have been there. It helps them in understanding the behavioral pattern.
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Right from government organizations to media platforms, the point of interest data is being used for various activities. This is the reason, the global points-of-interest (POI) data solutions market is growing rampantly. One of the biggest factor that is driving the growth of the global point-of-interest (POI) data solutions market increasing demand for services that are location based. Also, the fact, that rising number of smart devices across the planet contributes to the growth of the market.
Meanwhile, the growth of the global points-of-interest (POI) data solutions market will be restrained due to lack of accuracy. On the other hand, the global point-of-interest (POI) data solutions market is forecasted to witness massive growth over the period of next few years due to increasing demand from end users for real-time tracking and monitoring solutions across variety of industries. Along with this, the development of latest technologies like the Internet of Things (IoT) that can be used to collect and analyze POI data in real-time, and this will also drive the growth of this market.
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Key Takeaways of the Report:
- On the basis of the application, the global points-of-interest (POI) data solutions market is segregated into location-based services (LBS), turn-by-turn navigation, emergency response, internet applications, tourists’ information, business analysis, proximity and location searches, and others. The business analysis segment mints most of the money for the market.
- The region of Asia Pacific is forecasted to mint tremendous amount of money for the global points-of-interest (POI) data solutions market at great speed over the period of the next couple of years. The countries like India, China, Thailand and Singapore have numerous tourist destinations, and here POI data plays an important role. This will drive the growth of the market over the longer-run.
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Some of the players operating in the global points-of-interest (POI) data solutions market are:
- ATTOM
- CARTO
- Foursquare
- Google Cloud
- HERE Technologies
- Mobius Knowledge Services
- Pitney Bowes Inc
- Precisely
- Quadrant Global Pte Ltd
- SafeGraphy
- TomTom
- Other Market Participants
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Global Points-of-Interest (POI) Data Solutions Market:
By Application
- Location-based services (LBS)
- Turn-by-turn navigation
- Emergency response
- Internet applications
- Tourists information
- Business analysis
- Proximity and location searches
- Others
By Data Source
- Government sources
- Media platforms
- Geocoding
- 3rd party data
- Others
By End Users
- Retail and E-commerce
- Food and Beverages
- Automotive
- Healthcare
- Hospitality
- Banking, Finance and Insurance
- Education
- Sports
- Agriculture
- Media and Entertainment
- Government and Public Utility
- Energy and Utilities
- Others
By Region
- North America (U.S., Canada, Mexico, Rest of North America)
- Europe (France, The UK, Spain, Germany, Italy, Nordic Countries (Denmark, Finland, Iceland, Sweden, Norway), Benelux Union (Belgium, The Netherlands, Luxembourg), Rest of Europe
- Asia Pacific (China, Japan, India, New Zealand, Australia, South Korea, Southeast Asia (Indonesia, Thailand, Malaysia, Singapore, Rest of Southeast Asia), Rest of Asia Pacific
- Middle East & Africa (Saudi Arabia, UAE, Egypt, Kuwait, South Africa, Rest of Middle East & Africa)
- Latin America (Brazil, Argentina, Rest of Latin America)
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