Analyst Point of View

The global in-flight entertainment market is expected witness tremendous growth during the forecast period 2023-2031. As to elevate in-flight entertainment and the flying experience, a number of technologies are now being researched. Personal devices and the in-flight entertainment system are becoming more integrated and hence travelers will be able to watch or listen to content provided by the airline on their own tablets or smartphones. Major leading airline companies are incorporating advanced technologies and hardware to consolidate their market share. Thus, it is expected that in-flight entertainment market will experience remarkable growth in the upcoming years.

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Market Introduction: Global In-Flight Entertainment Market

The design and development of entertainment systems offered to aircraft passengers is referred to as in-flight entertainment. The in-flight entertainment options include playing online games, listening to music, watching movies, television shows, business and news channels, and more. Also, in-flight entertainment options facilitate and offer a plethora of information that may be useful to passengers, such as details about the route of travel, onboard cuisine, operational instructions, and other helpful inputs.

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Increased usage of android devices and rise in demand for personalized content has led to growth of the in-flight entertainment market.

The development of smartphone and display technology in the consumer electronics sector has led to thinner and lighter display screens. This completely changed in-flight entertainment options and gave rise to the idea of individual screens for each passenger. Airlines and in-flight entertainment system manufacturers began to transition their in-flight entertainment systems to run on Android in the last decade as Android became the standard operating system for technology life. The focus of improvements over the last ten years has been on adapting in-flight entertainment options to passenger preferences. The possibility to plug and play with one’s own devices is a clear trend that is reshaping the in-flight entertainment experience for travellers. The most recent in-flight entertainment options based on Android architectures are completely expandable and offer a wide range of customization options. It allows users to order services through apps, make payments through secure apps, and access a variety of leisure applications.

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In-flight entertainment design services’ growth and future are dependent on a number of variables. The in-flight entertainment market is anticipated to be driven by the need to improve passenger experience, technical advancements, and an increase in aircraft deliveries equipped with cutting-edge in-flight entertainment systems. The regulatory environment, certification requirements, and a rise in aircraft weight are anticipated to impede market expansion. The need for in-flight entertainment design services is rising in part due to the requirement for customised entertainment. Several airlines are in competition with one another to meet the passengers’ ever-changing expectations.

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Market Developments

• In February 2023, in order to offer its customers with faster, lower-latency internet while in -flight, Japanese low-cost carrier ZIPAIR has chosen SpaceX’s Starlink system. By giving ZIPAIR passengers seamless access and enabling an in-flight internet connection, Starlink’s cutting-edge satellite technology will transform the flying experience.
• In Feb 2023, Delta Air Lines has started providing quick, unrestricted Wi-Fi on majority of its domestic mainline flights. On more than 500 Delta planes, the free Internet service is presently offered in collaboration with T-Mobile. By the end of 2023, the carrier will provide the service on more than 700 Viasat-equipped aircraft, and by the end of 2024, it intends to offer free Wi-Fi on all international and regional planes. In the meantime, Delta unveiled its plans for the Delta Sync Exclusives hub, a new mobile platform that will launch later this spring and is intended to enhance in-flight connectivity through special deals, access, and entertainment.
• In the last few years, wireless in-flight entertainment market has experienced huge growth as airlines intend to use wireless in-flight entertainment that is portable. It would be easy to apparent that portable represents the future of the wireless in-flight entertainment sector because of decreased downtime, reduced upfront costs, weight advantages, and the ability to avoid the STC clearance process. Airlines are experimenting and deploying several sorts of W-IFE, researching connectivity with both previously unreleased technologies and passengers’ own personal electronic devices will lead to the growth of the global in-flight entertainment market.
• Asia Pacific region is anticipated to be the fastest growing region in the global in-flight entertainment market during the forecast period. Leading airline players in the market are looking forward to mergers and partnerships so as to incorporate advanced connectivity to offer various in-flight entertainment services for their passengers. For instance, November 2022, to establish a first-of-its-kind in-flight experience center called “AirFlix,” AirAsia India announced a cooperation with Hyperlocal Cloud platform Sugarbox. More than 1,500 episodes of web series and more than 1,000 international and Indian movies are available on AirFlix, allowing users to enjoy OTT App material without any buffering. AirFlix offers over 6,000 hours of high-resolution video. Additionally, in the last few years there has been a rise in luxury air travel in countries such as India, China, Singapore and Australia wherein the passengers are highly expecting better flight experiences. Thus, in-flight entertainment market in Asia Pacific will experience huge growth in the upcoming years.

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Global In- Flight Entertainment Market Snapshot

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